Why Is It Important To Brand Your Videos?

It is very important to brand your videos with your website URL, especially when uploading them to video sharing sites.

The main purpose of branding the promo videos with your website address is to create a viral marketing. Today, anyone can download any video from video sharing sites like YouTube for example. Anyone can copy the embed code from your video and use it in their own site too. Now, leaving your promo video unbranded, will actually help your competitors, as they can download your video and brand them themselves for their own use.

Now, if you have branded your video by adding your website address throughout the entire video, this ‘competitor’ won’t be tempted to download the video for their own benefit as they will be ‘advertising’ your website.

In another scenario, someone might want to use your embed code from YouTube for example and place it in their blog, maybe because they are writing a review or just talking about the same product your video is about.  But, when they get your embed code and place it in their blog, you are getting free advertising for your videos.  Now that’s viral video marketing!

There are paid and free software you can use to brand your videos which I’ll be talking about in another post.

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